Alma, a renowned physiotherapy and orthopedics clinic in Sao Paulo, faced a challenge with its 30-year-old brand. Studio Yellow's in-depth analysis revealed a misalignment in their marketing strategy, targeting an audience that undervalued their high-quality services. We undertook a comprehensive rebranding, including renovating their physical space, to realign Alma’s identity with an audience that appreciates and seeks their level of expertise and care.
Rebranding Alma was about connecting quality with the right audience, a rejuvenation of both brand and space.
The new colors reflected how tech and modern the company is.
At the same time that we're pushing innovation, we also make sure that the communication still exude the clean and safe environment of a health clinic.
The simplicity and minimalism used for the communication drives users to easily navigate and consume content on their website.
We've removed technical elements and filtered every information so the audience can quickly understand about their services.
Studio Yellow launching campaign for Alma also included an Inauguration Event, where all stakeholders and employees were invited.
Alma's transformation was a holistic process, reflecting their excellence in a brand and space that resonates.
Alma's mission is to democratize a humane way of treatment. By investing in a Biomechanics Laboratory, they are able to deeply identify the root cause of problems.
As a Growth client, Studio Yellow created several collateral assets for printing, ambient customization, video production, PR and social media.
The company is now completely renovated, from top to bottom, they passed through a metamorphosis process and came out way bigger.
