Alpha, a burgeoning development company nestled in the mountainous regions of Brazil, approached Studio Yellow with a vision to enhance their market credibility and authority. As they grow and expand, they needed a brand identity that reflects their commitment to crafting accessible yet premium townhouses. Targeting both local residents and city dwellers seeking a peaceful retreat, our design captures the essence of Alpha's mission: to be a beacon of tranquility and quality in the fast-paced real estate market.
I met Studio Yellow and we closed the rebranding and creation of our new website. We were very well served in every way, both technically and in terms of service and deadlines. After the project delivery, we soon had a very satisfactory return related to new clients, which led me to close new actions such as 3D perspectives (images and videos), social networks, among others. For our company, it's been very worthwhile!
Crafting Alpha's brand was a journey to embody serenity and quality, echoing their unique mountainous landscapes.
The new tagline "Find Your New Way of Living" reflects the brand's essence, capturing the audience's attention while giving them a whisper of what to expect.
We also designed all collaterals needed for the company to be up and running with their new identity.
While aiming to be as friendly and approachable as possible, we also added a sophisticate tone to the communication.
We've added a countdown metric for people to understand how many opportunities they have to buy their new house.
Studio Yellow also produced their institutional video to help the new message to easily penetrate the audience.
In every design, we wove Alpha's ethos of refuge and accessibility, targeting those escaping the urban rush.
The website uses a visually appealing design with a harmonious color scheme and high-quality images.
This aesthetic approach enhances the overall user experience, making it engaging and professional.
The site effectively communicates the company's offerings and values.
